Charita Johnson, President, and Founder of Johnson Bridge Media brings thirty years of Emmy award-winning experience and leadership in media to her profession as a talent agent. After over twenty-five years as a senior leader at ESPN, Charita is providing on-air talent with a wide range of services. Creating a boutique full-service agency that focuses on both preparation as well as placement. Her clients benefit from her desire to provide real-time development feedback and coaching. The business pillars of IDEATION, STRATEGY, EXECUTION, allow her to tap into multiple competencies, to roll up her sleeves and do the work from beginning to end.
She is a collaborative think partner who has created complex strategies for matrixed organizations. As an entrepreneurial-minded leader, she has coached clients transitioning through career pivots, small business start-ups, launched content brands as well as managed the careers of on-air talent. Her broad experience uniquely qualifies her full range of services.
A bit of a maverick, she often finds non-traditional solutions for new business models which include revenue streams and targeted audience growth. As a media consultant, this benefits any corporation needing to pivot. In short…she gets it; meaning she understands the nuances and climate and she gets it done.
Charita’s leadership engagement focuses on coaching mid-level managers and junior executives. Her experience as the executive champion for the employee resource group, Asian Business Leaders of ESPN (ABLE) highlights her ability to lead diverse groups and coach them in executing key business strategies. Her professional experience as an executive at The Walt Disney Corporation qualifies her to coach others on leadership competencies of managerial courage and decision making. In an effort to bridge her experience with her passion for leadership, Charita has designed and delivered a leadership program that develops student-athletes with essential skills that prepares them for life off the ‘field of play’.