Strategy
During her tenure at ESPN she repeatedly over-delivered while leading content initiatives on both linear and non-linear platforms. This is because she understood the importance of multi-platform content long before it became an industry norm. Her thorough understanding was imperative to bridge ESPN’s growth — although some said it may have been ahead of its time, a phrase Johnson is familiar with hearing.Her successful cross-platform content strategies successfully delivered on company-wide editorial and business objectives. This thinking was outside of the traditional siloed business groups.
There are two distinct skill sets needed to create a new business strategy or a rebuild. Charita has been tasked with – and achieved – great success in both environments. As Vice President, Production Digital Audio (a rebuild), she developed a strategy for the digital audio content business at ESPN, which delivered 59% increase for the on-demand audience. The year-over-year growth drove increased revenue through product placement and sponsorship integration.
Her ability to create a strategic communication plan and disseminate information effectively was honed through organizing and facilitating the annual company-wide priorities meeting. Striking the balance of deep analysis of the company survey, individual department’s presentation and the predetermined key business directives that were presented determined the level of success.
